New York: The Made-in-America label has undergone a deluxe make-over. Everyone from Brooks Brothers to the Olsen twins is using it to hawk luxury goods, a tactic made popular by blue-collar brands such as Levi Strauss and Co. and Chrysler.

Menswear maker Joseph Abboud has a "Made in USA" Short Prom Dresses on his website with a link to footage of the Massachusetts factory that crafts his suits. Brooks Brothers has factories from New York to North Carolina, and The Row, the luxury fashion line from Mary Kate and Ashley Olsen, manufactures most of its clothes in America's biggest cities.

"There is a customer that appreciates that the White&Ivory Prom Dresses is made in the US and is willing to pay for the difference," Brooks Brothers CEO Claudio Del Vecchio said in an interview. While Brooks Brothers made few goods in the US ten years ago, today a "large percentage" is American-made, he said.

The US's reputation for quality is benefiting upscale labels as more Americans question where their goods come from, and how their buying affects the economy, said Pam Danziger, president of Unity Marketing.

"Made in America feeds into the values proposition," she said. "They Yellow&Orange&Gold Prom Dresses voting with their money not just for US jobs, but for a way of life. In 2007, they were on a spending jag — they weren't thinking about things like this."

Now that they are, luxury goods makers in the US, the largest market, stand to profit: Almost two-thirds of wealthy consumers say they try to buy American when they can.

Shopper surveys

Global spending on luxury apparel, accessories, watches, jewellery, perfume and other products may climb to £185 billion (about Dh954 billion) in 2011 from £172 billion last year, excluding currency moves, Bain & Co. said May 3 in a report.

More than three-quarters of affluent consumers A line Prom Dresses this year by American Express Publishing and the Harrison Group, a luxury research firm, said they like brands made in America, up 5 percentage points from 2008. Sixty-five per cent say they try to buy US products whenever possible, a three point gain.